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In 1860, Gaspare Campari established his own drinks brand in the charming Italian town of Novara, just 30 miles west of Milan. Following the launch of his brand, Campari opened a wine shop in Galleria Vittorio Emanuele II, Italy’s oldest shopping mall situated in the heart of Milan near the iconic Duomo.

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12 unit / carton

Campari Bitter Cl.70 Vol.25° - Pieces for BOX: 12 - BOXES for PALLET: 60Davide Campari Milano#br# Bi.....

12 unit / carton

Campari Soda Cl.9,8X5 Vol.10° - Pieces for BOX: 12 - BOXES for PALLET: 60Il bitter alla soda origina.....

This wine shop transformed in 1915, evolving into the renowned Camparino aperitivo bar. Here, a variety of exclusive apéritifs and liqueurs were introduced, with the bitter red apéritif gaining exceptional popularity, especially due to its inclusion in emerging cocktails.

Campari Drink: Exploring the Art of Italian Aperitivo

In 1920, Campari's legacy passed into the hands of his sons, Davide and Guido, who streamlined the brand's offerings by discontinuing some of Gaspare's experimental bottlings. The portfolio was refined to feature Bitter Campari as the primary apéritif and Cordial Campari, a clear, raspberry-based bittersweet liqueur that ceased production in the 1990s.

The 1920s saw Campari cocktails gaining recognition, with the International Bartenders Association including two of them, the Americano and the Negroni, in their list of classic drinks known as The Unforgettables. Other iconic concoctions, like the Negroni Sbagliato and the Milano-Torino, also emerged during this period.

The Garibaldi, named after Italian general Giuseppe Maria Garibaldi, symbolizes the unity of north and south Italy through a mix of Campari, cane syrup, and freshly squeezed orange juice.

The Garibaldi, a tribute to the Italian general Giuseppe Maria Garibaldi, symbolizes the unity between northern and southern Italy through a cocktail made with Campari, cane syrup, and freshly squeezed orange juice. Another famous cocktail is the Campari Spritz, consisting of 6 cl of prosecco, 4 cl of Campari bitter, and a splash of soda water.

Campari's distinctive bittersweet flavor is achieved through the infusion of alcohol and water with bitter herbs, aromatic plants, and fruit. The closely guarded secret recipe, known only to three individuals, is rumored to contain up to 80 ingredients, highlighting the unparalleled mystery surrounding Campari's formulation.

Originally, Campari obtained its vibrant crimson color from an insect-based coloring derived from cochineal insects. However, in 2006, the use of this insect-derived coloring was discontinued in most countries, and replaced by artificial coloring.

While Campari is most renowned for its bitter red color, it is just one of the many liquor brands under Gruppo Campari. Currently, the group operates in 25 countries worldwide, boasting over 50 alcohol brands, including Aperol, Grand Marnier, Skyy Vodka, and Wild Turkey.

As of today, Campari drink continues to be a prominent and influential player in the global spirits industry, with its iconic red apéritif maintaining popularity and the brand contributing to the diversified portfolio of Campari Group.

Campari Liqueur: Red, Bold, and Beautiful

Campari, crafted by the esteemed Italian company Gruppo Campari, stands as a distinguished aperitif. Typically this aperitif is a red bitter liqueur most often consumed before a meal in contrast to digestifs.

The production process involves infusing alcohol with a harmonious blend of "bitter herbs, aromatic plants, and fruit," as outlined by Gruppo Campari. The iconic siren-red hue of Campari is achieved through the use of artificial dye, departing from historical practices that utilized carmine dye derived from female bugs. Campari available in the United States boasts an alcohol volume of 24 percent.

Campari liqueur presents a distinctive bitter flavours, complemented by citrusy notes and hints of spices like clove and cinnamon. While some experts speculate that the bitterness may be attributed to chinotto, a bitter citrus fruit, such as grapefruit juice, this remains unconfirmed. The flavor profile of Campari is robust, potentially overwhelming for those unaccustomed to its intensity, yet it is balanced by a discernible sweetness.

Campari bitter can be enjoyed neat or incorporated into cocktails. When used in classic cocktails, like the Negroni, it serves as a means to balance other flavors. For instance, sweet vermouth with juicy fruit flavors can be elevated by incorporating Campari's bitterness. Explore Campari liqueur and venture into creating your signature concoctions.

Include Campari Bitter in your shopping cart to restock your inventory for your international store.

Campari Soda: A Refreshing Twist on Classic Aperitifs

Introduced in 1932, Campari Soda stands as a pioneering example of the ready-to-drink category. As a single-serving aperitif, it boasts a moderate alcohol content of 10% vol and is renowned for its distinctive and unmatched flavor profile. Crafted from the impeccable combination of Campari and carbon dioxide, Campari Soda has become synonymous with convenience and taste.

This effervescent creation offers an effortless and ready-to-enjoy beverage, delivering the quintessential Milanese Aperitivo experience with every sip. Campari Soda captures the essence of Italian sophistication, making it a timeless choice for those seeking a delightful and refreshing drink without the need for complex mixology. Embrace the spirit of simplicity and elegance with Campari Soda, where the essence of Milan's aperitif culture is encapsulated in each individual serving, offering a unique and invigorating experience.

Add Campari Soda to your shopping cart to replenish inventory for your international store.

Campari: Dive into the Drink Selection with Bell Italia Wholesaler

Bell Italia is pleased to offer its customers worldwide the opportunity to wholesale the prestigious Campari brand. You can easily order the entire range of Italian aperitifs and liqueurs directly from Italy, online, with just a few clicks.

Since its establishment in 2010, Bell Italia Srl has solidified its position as a global distributor and beverage wholesaler of Italian products.

The company has built a strong network of agents and international clients, providing a wide range of services to fully support exports and its global customer base.

An evident advantage in the direct purchase of Italian products from Italy is the reduction of intermediary costs, resulting in competitive prices for the offered products.

The company's policy adopts a flexible approach to orders and does not impose minimum quantity restrictions. With a minimum order requirement of only €2500, customers have the freedom to customize their orders based on their preferences.

For instance, requesting a mixed pallet, consisting of 100 cartons of different products, or choosing pallets containing a single product is possible. This flexibility caters to the needs of supermarkets, wholesale distributors, retail outlets, and even restaurants.

Furthermore, we offer pallet optimization services through accurate load planning and arrangement inside the truck to maximize transportation cost efficiency. We provide images of the pallets to document the effectiveness of cargo preparation.

Our assortment includes over 7000 wholesale products, including the best Italian brands of pasta, wine, and extra virgin olive oil like La Gioiosa e Crodino. Bell Italia Srl stays consistently attuned to the latest industry trends and offers highly competitive economic conditions.

Thanks to our extensive range of offerings and personalized services, we are the ideal partner for wholesale purchases of top-quality Italian products. Our commitment is directed towards meeting the diverse needs of customers, bringing Italian excellence to the global market.

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